The unique
story of a
Product
beyond
comparison




1919 – From the story of Carlo Zucca, founder of the “Rabarbaro Zucca” brand.

My name is Carlo Zucca

I spent most of my childhood in my family’s workshop in the midst of the comings and goings of customers and the scent of herbs crushed in a large mortar.
Originating from this same workshop and with my sons, Emilio and Gerolamo, I founded the industry that bears our name.




1919 – From the story of Carlo Zucca, founder of the “Rabarbaro Zucca” brand.

My name is Carlo Zucca

I spent most of my childhood in my family’s workshop in the midst of the comings and goings of customers and the scent of herbs crushed in a large mortar.
Originating from this same workshop and with my sons, Emilio and Gerolamo, I founded the industry that bears our name.




I have found, in the old register held by my predecessor Ettore, a small recipe hand-written by his wife, Tilde: following her doctor’s advice, she used to prepare a special infusion of rhubarb and medicinal herbs to help her rather poor digestion.


Her husband, Ettore, added a little secret touch of his own and he wrote a note:
This was the birth of

which started from my hometown of Milan as a homemade spirit and has become the signature liquor of the city’s distinguished society.




In the most famous streets of PARIS, TURIN, LONDON and naturally in MILAN,

Caffè Zucca

is the epitome of the high life. Our cafes are a meeting place where people can enjoy pleasant tastings, where travelers from all countries can sip our rhubarb – perhaps with a splash of soda water, an orange peel, or a drop of vanilla.

With great satisfaction, I have made our liquor known in Italy and abroad, as one of the finest Italian specialties.
We have stood out by being awarded the highest honors at Universal Exhibitions, and we are proud of our title of the Official Supplier of the Italian Royal House. Everywhere we go, we raise the banner of our Caffè Zucca, the modern and stylish coffee bar that is so well-known in Milan.





THE KEY INGREDIENT:
THE TRUE CHINESE RHUBARB

Made from an infusion of Rhubarb Rootstocks and a secret selection of rare herbs, Rabarbaro captures an appealingly delicate flavour.

Zucca is made using the root of the true Chinese Rhubarb, which grows only in the mountainous regions of Kansu province.


  • Connector.Connector.

    Type

    Rhubarb

  • Connector.Connector.

    Alcoholic content

    30°

  • Connector.Connector.

    Colour

    Ebony

  • Connector.Connector.

    Aroma

    Distinct hints of rhubarb and fine Chinese herbs

  • Connector.Connector.

    Taste

    Pleasantly bitter, balanced, lingering, long on the palate


  • Connector.Connector.

    Type

    Rhubarb

  • Connector.Connector.

    Alcoholic content

    30°

  • Connector.Connector.

    Colour

    Ebony

  • Connector.Connector.

    Aroma

    Distinct hints of rhubarb and fine Chinese herbs

  • Connector.Connector.

    Taste

    Pleasantly bitter, balanced, lingering, long on the palate


WHAT BARTENDERS AND CONSUMERS THINK:



Intensity


Flavor Persistence


Sweetness


Bitterness


Balance


Alcohol Content



Source: Research conducted on a sample of bartenders from the West Coast USA and consumers during the San Francisco PR Event «Eat Drink SF».



Rhubarb ingredient
Flavour
Scent



METHOD

Add all ingredients into a yari glass with ice. Stir until chilled and strain over large slow melting ice cube.
Garnish with orange peel.

INGREDIENTS

1 oz Zucca
1 oz gin
1 oz sweet vermouth
1-2 dashes of orange bitters
Garnish: orange peel

METHOD

Add Zucca, sweet vermouth to a highball over ice.
Top with San Pellegrino sparkling water and fresh lemon juice.
Garnish with lemon twist.

INGREDIENTS

1 part Zucca
0.5 part sweet vermouth
(Disaronno can be a substitute for
vermouth)
4 parts San Pellegrino
(sparkling water)
0.25 part fresh lemon juice
Garnish: lemon twist

METHOD

Add Zucca into champagne flute then top with prosecco followed by Pompelmo grapefruit soda.
Garnish with grapefruit peel.

INGREDIENTS

1 part Zucca
4 part prosecco
0.5 part Pompelmo San Pellegrino
(grapefruit soda)
Garnish: grapefruit peel


Contacts


For Inquiries Globally contact
ILLVA Saronno S.p.A.
Via Archimede, 243, 21047 Saronno (VA)
tel. (0039) 02.96765.1

www.illva.com


For US Inquiries contact
Disaronno International – 732.584.6000 – reception.us@disaronno.com

For Public Relations
Nike Communications (Amber Appelbaum) – aappelbaum@nikecomm.com